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John Battelle: My Location Is A Box of Cereal

John Battelle’s Signal Weds: My Location Is A Box of Cereal on location based services.

““Where I am” is a powerful signal, in particular if where you are is a local business that might answer that signal with an offer that engenders loyalty, purchase, or both.

But I’m starting to think that we need to expand the concept of location to more than physical spaces. Why can’t I check-in to a website? An article? A state of mind? An emotion? Or…an object?”

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