This awesome infographic (courtesy of Mahendra Palsule from Techmeme and Skeptic Geek) – illustrates perfectly how a business based on exploiting the long tail in its field will always beat older (and more established) business practices. A mere 11 years ago Blockbuster had the chance to buy Netflix for peanuts, but instead it completely ignored what Netflix and its ilk portend, probably believing (commonsense) that a brand name and a global distribution chain are an unassailable bastion. A defining mistake. What Netflix did to Blockbuster, Amazon did to Borders and a myriad of smaller booksellers. The cloud is winning.