This is my prezi from two back-to-back seminars I gave yesterday on the tech-enhanced learning philosophy behind the digital media and communications [DIGC] stream which I convene at UOW. The key message I tried to transmit is that you can only achieve the multiplier effect from social media if they are integrated within the subject and across the program – that is vertically and horizontally. I managed to achieve that in the DIGC stream, and we are on our way in fully achieving it in the Bachelor of Communication and Media degree. Interestingly enough, a common response to these ideas has been that – ‘you guys are very far ahead’ – which is definitely not the case. If anything we are trying to keep up with the rapid changes overtaking the education sector. I am afraid however that too many academics are firmly stuck in thinking of digital technology as a set of tools for fixing failures in assessment design and pedagogic philosophy [that is if there is any]. A typical thinking paradigm here is – students are not attending lectures, so what internet tool can I use to make them do it… I am afraid this pedagogic philosophy will be becoming more and more a luxury.