This is a draft of a paper titled Swarm networks and the design process of a distributed meme warfare campaign, which I co-authored with my PhD student Travis Wall, to be presented at the IAMCR 2017 conference in Cartagena, Colombia, July 16-20, 2017.
This paper aims to develop a systemic perspective of the mechanics of generation of targeted memes forming a meme warfare campaign, by analyzing the swarm-like topology of 4chan’s /pol/ forum, and the logistics of the swarm’s rapid prototyping, coordination, production, and dissemination of content. The paper uses as its case study the #DraftOurDaughters campaign, which is documented in its entirety from inception to completion. The main focus of the argument is in developing a coherent and systemic perspective on the logistics of distributed memetic production in online spaces potentiating swarm-like behavior in their user-base. We examine this process in its entirety, from the logistics of swarm formation to the rapid prototyping of ideas leveraging short feedback loops, and the collaborative creation of semantically targeted media. Anonymous online spaces such as 4chan are identified as environments fostering a powerful feedback loop of distributed ideation, content production and dissemination. Through examining these phenomena, the paper also provides perspective on the manifestation of collaborative design practice in online participatory media spaces.