Charlie Stross has a great piece on his site commenting Apple’s strategy with the iPad and Steve Jobs’s vicious antipathy towards any cross-platform apps not originating from Apple. Plenty of material to discuss there, but for me the interesting part is  the notion that cloud computing is going to displace the PC in a controlled walled-garden way. By walled-garden I mean a total-control platform like iTunes – or anything else from that nightmarish company for that matter. I suspect that Stross is right, at least when it comes to Apple – their strategy after all is easy to deduce, but I just don’t see how walled-garden platform is going to dominate the cloud-space when you consider the relentless pressure for interoperability applied by a constantly emerging market. One could argue that Microsoft’s success with the PC platform has been solely due to their complete openness to hardware and third-party soft. Google seem to go down a similar path and if anything it is their already developing cloud platform that would probably dominate the early decade of cloud computing. Stross sums it up nicely:
‘Because you won’t have a “computer” in the current sense of the word. You’ll just be surrounded by a swarm of devices that give you access to your data whenever and however you need it.’
Apple’s and their ilk ‘success’ would be to maintain the cult by porting to a cloud platform, but the sheer necessity of total interoperability related to broad market penetration will prevent them from dominating the cloud. Finally, the comparison between Apple and BMW/Mercedes ‘high-end’ cars doesn’t work for me – I see Jobs’s cult as a Saab.