Another set of lecture slides from BCM112 Emergent Media, in which I discuss the way the internet paradigm alters the role of audiences in their interaction with digital media platforms and content. I concentrate on new types of networked participation and the value of content in an emerging media ecology characterized by the emergence of collective intelligences without gatekeepers.
These are the slides for the first two topical lectures from the subject BCM112 Emergent Media that I teach this session. In the first lecture I discuss Marshall McLuhan’s framework of understanding media, and the trajectory and dynamics of the process of convergence. I concentrate on the ways convergence affects industries, technologies, and audiences, establishing the parameters of the internet paradigm. In the second lecture I examine how ‘the medium is the message’ manifests itself in the process of digital production. I explore the kinds of experiences and production processes made possible by the emergence of a digital network economy.