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Tag: memetic warfare

Cognitive mercantilism

In his Thought Reform and the Psychology of Totalism Robert Jay Lifton gives the following interesting definition of the language of a totalist environment [p.429]:

The language of the totalist environment is characterized by the thought-terminating cliché. […] [B]rief, highly reductive, definitive-sounding phrases, easily memorized and easily expressed […] become the start and finish of any ideological analysis.

In other words, the preponderance of thought-terminating cliché phrases such as ‘agree to disagree’, ‘it’s all relative’, ‘this is hate-speech’, ‘these are the facts’, ‘[authority figures] all agree’, ‘this is [x] privilege’, ‘that’s your opinion’ is a symptom of being in a totalist environment.

A totalist environment is characterized by fully synthetic thinking, itself a function of a dynamic milieu control of information. In an environment of dynamic milieu control, certain information inputs – phrases, words, images, feelings – are branded as undesirable and banned from circulation. This in turn means that any and all thoughts associated with these information inputs become undesirable and dangerous.

In effect, synthetic thinking, as modulated by milieu control, acts to remove undesirable wrong-think and wrong-speech from all downstream communication feedback loops. Importantly, this is a self-reinforcing mechanism which, over time, generates an equally synthetic, and total, image of reality.

When consistently performed at scale over a given time-space, the causal chain of milieu control >> synthetic thinking >> synthetic reality leads to the emergence of cognitive mercantilism. Cognitive mercantilism is the systemic and dynamic formatting of the cognitive processing of a given local reality [i.e. a country], as directed by the actors in control of the communication mechanism of that local reality [i.e. the state].

This is how this maps to the historical process so far:

local mercantilism [tribal/feudal state] >> colonial mercantilism [empire/colonial state] >> [pseudo] liberal colonialism [we are here] >> cognitive mercantilism

Swarm networks and meme warfare

This is a draft of a paper titled Swarm networks and the design process of a distributed meme warfare campaign, which I co-authored with my PhD student Travis Wall, to be presented at the IAMCR 2017 conference in Cartagena, Colombia, July 16-20, 2017.

This paper aims to develop a systemic perspective of the mechanics of generation of targeted memes forming a meme warfare campaign, by analyzing the swarm-like topology of 4chan’s /pol/ forum, and the logistics of the swarm’s rapid prototyping, coordination, production, and dissemination of content. The paper uses as its case study the #DraftOurDaughters campaign, which is documented in its entirety from inception to completion. The main focus of the argument is in developing a coherent and systemic perspective on the logistics of distributed memetic production in online spaces potentiating swarm-like behavior in their user-base. We examine this process in its entirety, from the logistics of swarm formation to the rapid prototyping of ideas leveraging short feedback loops, and the collaborative creation of semantically targeted media. Anonymous online spaces such as 4chan are identified as environments fostering a powerful feedback loop of distributed ideation, content production and dissemination. Through examining these phenomena, the paper also provides perspective on the manifestation of collaborative design practice in online participatory media spaces.