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Tag: reddit

Disruptive Media

This is a Prezi from a guest lecture on Disruptive Media I gave last week. The argument is organized around four concept provocations – artificial scarcity, big data, iFeudals, and hive-mind. Each provocation in turn is centered around a digital artifact, where my artifact zero is raw footage from the war in Syria, featuring a tank column dash-cam and a blurry recording from a rebel group attacking the same tank column. I then disassemble this artifact into the four conceptual threads structuring the provocations – the deluge of raw data, the absence/irrelevance of gatekeepers, the inability of content farms [legacy media] to deal with raw data, the power of the hivemind [reddit/4chan] to aggregate and process raw data. These being provocations I don’t provide any summary or an encapsulating framework; instead my coda is a quote from Gabe Newell that really resonated with me. It is from his keynote at the D.I.C.E. summit this year in which he charted a future for gaming built around open auction houses, free-to-play, and user generated content [watch it here], but it equally applies to the scenarios I describe: ‘We can’t compete with our own customers. Our customers have defeated us, not by a little, but by a lot [and that’s a good thing].’