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Tag: the medium is the message

The Medium is the Message

These are the slides for the first two topical lectures from the subject BCM112 Emergent Media that I teach this session. In the first lecture I discuss Marshall McLuhan’s framework of understanding media, and the trajectory and dynamics of the process of convergence. I concentrate on the ways convergence affects industries, technologies, and audiences, establishing the parameters of the internet paradigm. In the second lecture I examine how ‘the medium is the message’ manifests itself in the process of digital production. I explore the kinds of experiences and production processes made possible by the emergence of a digital network economy.

The Medium is the Message I: trajectories of convergence

These are the prezi slides for my opening lecture in BCM112 Convergent Media Practices [live twitter #bcm112 hashtag]. The lecture is an introduction to the state of play in digital media, and specifically the open-ended process of media convergence as mapped by Henry Jenkins. I use McLuhan’s work as a basic frame of reference through which to analyze the process, while focusing on the three distinct trajectories of audiences, industries, and platforms. It is a dual-layered analysis, where the interplay between the three trajectories drives the dynamics of the process, and changes in media platforms act as phase transitions shifting the process on another plane. I am illustrating this dynamic with a number of examples, ranging from papyrus to codex and hypertext, to the shift from newspaper to radio, and of course – the internet.